In June 2005 Bill Moffat and his brand new inexperienced Want crew set off on a road trip with a mission to change the action sports world. With a brand new truck and a trailer packed to the brim with Want energy, they were determined to make an impact on the action sports culture. This new action sports drink was designed for just the place they were headed. The first destination for the crew was Halliburton's Rock the Wake; this was Want's first product launch. After a very successful and rowdy weekend things just took off and climbed up hill from there. Bill built Want from the ground up, touring all over Ontario to every action sports event there is with his Want crew. Rain or shine, sun or snow the Want crew was there ready to go, with their drinks in hand. The guys offer free samples and stickers to all who dared to try the newest thing to hit the action sports world.

Bill is the owner and founder of Want and has been involved in the action sports industry for the better part of 20 years. As a kid Bill was raised on snowboarding and BMX and the man still shreds to this day. He created Want in the total image of action sports. Every part of Want is involved with the culture; Want even donates 15 cents of every bottle sold to the development of new actions sports facilities (new bike trails, new skate parks etc.). Want supports athletes from all corners of the action sports world everything from wake skating to snowboarding. It is the universal drink in action sports. The Want family started small but it has grown huge to include athletes from snowboarding, wake boarding, wake skating, downhill mountain biking and skateboarding.

Want is the ultimate example of the action sports culture through its caring and sharing attitude that gives back to the community. Want has gotten where it is through some excellent marketing (although not always conventional) and the all around help from its family, friends, its athletes, demo crew, employees and the rest of the people that where there to aid.